Who's behind the Blowfish? Incept NZ. Incept NZ have been building commercial rafts for many years, having over 95% of the market in NZ. Commercial buyers are very demanding when it comes to strength and durability and Incept have a reputation for delivering exactly that. The Blowfish is a joint venture with Australian company "Paddlesports Australia" who are at the forefront of the adventure and surf industry.